HSBC’s First Direct Has a Little Black Book
First Direct, the online bank birthed from HSBC, is launching a new online review site in the U.K call Little Black Book. Customers who use the site will be invited to share tips on topics such as day...
View ArticleTrend Alert: Online Financial Makeover Reality Contests
This year, credit unions across the country are offering “savings challenges,” reality-based contests in which selected finalists compete to achieve specific savings and debt reduction goals (see 8...
View ArticleA Great Campaign That Raises a Question of Social Media Ethics
Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion makes fun of Canada’s big five banks for charging...
View ArticleTwo Squirrels Go Nuts for First Tech Credit Union
“Chuck & Leroy” Meet Chuck and Leroy, two squirrels going nuts for First Tech Credit Union in a new brand advertising campaign called First Tech Fans. The credit union worked up quite a backstory...
View Article‘Fair Fees,’ Brought to You by ING DIRECT
The fairfees.ca microsite has a petition signed by as many as 6,000 Canadians. ING Direct is trying to ignite a populist revolution in Canada over big bank fees. The project, built around a microsite...
View ArticleRegions Bank Hopes Consumers LOVE to SAVE
Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a “Save with Regions” microsite....
View ArticleCreative Showcase: Fairies, Fights and Microsites
BofA – ‘Keep Moving Forward’ This one-minute spot features an empowering, uplifting soundtrack. The message: Bank of America is powered by American tenacity. Agent Jack Bauer (aka Kiefer Sutherland)...
View Article3 Online Social Media Sites Offering Recession Help
From “Woe” to “Whoa” First Independent Bank of Nevada www.fromwoetowhoa.com This website is all about stimulating the Northern Nevada economy, specifically the Reno area. From the website: “Let’s...
View ArticleSave Hard. Spend Smart.
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove it.” – Umpqua Bank The centerpiece of Umpqua’s...
View ArticleHSBC Microsite: ‘Join the Values Conversation’
HSBC has introduced new components supporting its Soapbox promotion, including a microsite, TV spots and an exclusive sponsorship of the New York magazine video section. The ValuesSoapBox.com (below)...
View ArticleBankIntervention.com
Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention.” The promo, produced by Weber Marketing Group, has an overall tone that is...
View ArticlePay It Forward: The Ripple Effect
Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They asked people, “If we gave you $10? What would you do...
View ArticleQ&A: Integrated Social Media + Financial Marketing
The Financial Brand sat down with Tim McAlpine, president and creative director of Currency Marketing, to talk about integrated social media marketing for financial institutions. As one of the...
View ArticleGuerilla Good Deeds Promote New Branch
In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch? No one knew AltaOne...
View ArticleVisions FCU Rocks Gen-Y Project
“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000 students, Visions Federal Credit Union...
View ArticleCiti’s Women of ‘Women & Co.’
Women & Co., a financial education resource for women backed by Citi, is celebrating its 10th year with a new campaign that focuses on “women with rising financial influence,” the bank said. The...
View ArticleDon’t Let Those Promotional Microsites Become Porn
When you buy a domain name for your next bank or credit union promotion, buy more than one year. Buy at least two. Better yet, buy three. At a cost of $30, there’s no excuse. When your promotion is...
View Article3 Credit Union Microsites – The Pros and Cons
Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year,...
View ArticleOnline Marketing: How Do You Stack Up?
Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of the participants had $1 billion...
View ArticleFrost Bank’s Mini-Manifesto Makes Big, Bold Promises
You need to know what your organization believes if you want to publish a cool little mini-manifesto like Frost Bank.
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